These Terms of Service ("Terms") govern your access to and use of the Aura AI, LLC ("Aura AI," "we," "us") website at aura-ai.ai, the Intelligent Growth Audit, and any services you engage from Aura AI. By using our website, submitting an Audit request, or entering into a services agreement with us, you agree to be bound by these Terms. If you do not agree, do not use the website or our services.
The Aura AI website provides information about our services and access to the Intelligent Growth Audit — a free diagnostic that analyzes a clinic's public web, social, and Google Business presence using AI and returns a report with observations and recommendations. The Audit is a diagnostic tool, not a guarantee of results or a substitute for professional, legal, medical, or financial advice.
Aura AI deploys intelligent operational infrastructure for clinics. Standard offerings include:
Specific scope, deliverables, timelines, and acceptance criteria for any engagement are set out in the order form, statement of work, or written agreement signed between you and Aura AI. In the event of any conflict between these Terms and a signed agreement, the signed agreement controls.
Unless your signed agreement specifies otherwise:
Cancellation by you. You may cancel your engagement at any time by giving us written notice (email to hello@aura-ai.ai is sufficient) at least thirty (30) days before the next billing date. The next monthly retainer will not be charged after that 30-day period ends, and your services will conclude at the end of the then-current paid month.
Refunds. The activation fee is non-refundable once activation work has commenced. Monthly retainer payments are non-refundable. We may, at our discretion, prorate or credit unused service in extraordinary circumstances.
Effect of cancellation. Upon cancellation we will, within a reasonable period, decommission the operational infrastructure deployed for you. We will provide a reasonable export of your data on request, in a commercially standard format.
No guaranteed results. Aura AI provides operational infrastructure, automation, and intelligent agents. Outcomes — including revenue, lead volume, booking rates, retention, response times, or any other business metric — depend on many factors outside our control, including your offer, market, pricing, staff, fulfillment, and patient experience. We do not guarantee any specific result, return on investment, or financial outcome. Any examples, case studies, ranges, or projections we share are illustrative, not promises.
We will perform services with reasonable skill and care and consistent with industry standards. We do not warrant that our services will be uninterrupted or error-free, or that any specific feature will produce a specific result.
To engage Aura AI services, you agree to:
You are solely responsible for the lawful operation of your business. Aura AI provides infrastructure and tooling; we are not your medical, legal, financial, marketing, or compliance advisor.
Our IP. Aura AI owns all rights in the Aura AI website, services, software, platform, prompts, agent designs, methodologies, documentation, branding, and any improvements to the foregoing. Nothing in these Terms transfers ownership of our IP to you.
License to you. During an active engagement and in good standing on payment, we grant you a limited, non-exclusive, non-transferable license to use the deployed agents and outputs for your business's internal operations. This license ends on termination of the engagement.
Your IP. You retain ownership of your business information, brand assets, content, and the data of your patients and contacts. You grant us a limited license to use that material solely to deliver the services and to improve our internal systems in aggregated, de-identified form.
Each party may receive non-public information from the other. Each party agrees to use the other's confidential information only to perform under these Terms, to protect it with the same standard of care it uses for its own confidential information (and not less than reasonable care), and not to disclose it except to personnel and contractors with a need to know who are bound by confidentiality obligations. Confidentiality obligations continue for three years after termination.
To the maximum extent permitted by law:
(a) Neither party will be liable to the other for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost data, business interruption, or loss of goodwill, regardless of the theory of liability and even if the party has been advised of the possibility of such damages.
(b) Aura AI's aggregate liability arising out of or relating to these Terms or the services, however caused and on any theory of liability, will not exceed the total fees paid by you to Aura AI in the three (3) months immediately preceding the event giving rise to the claim.
(c) The limitations in this section apply to all claims, including claims based on contract, tort (including negligence), strict liability, and statute, except they do not apply to (i) your obligation to pay fees, (ii) breaches of confidentiality, (iii) indemnification obligations, or (iv) liability that cannot be limited by applicable law.
By you. You will defend, indemnify, and hold harmless Aura AI and its officers, directors, employees, and agents from and against any third-party claims, losses, liabilities, damages, and reasonable attorneys' fees arising out of or relating to (a) your operation of your business, (b) your communications to patients, contacts, or leads (including messages sent through infrastructure we deploy for you), (c) your breach of these Terms or applicable law, or (d) your violation of any third-party right.
By us. We will defend you against any third-party claim that the Aura AI platform itself, as provided by us and used as authorized, infringes a U.S. patent, copyright, trademark, or trade secret of a third party, and pay damages finally awarded by a court of competent jurisdiction or settlement amounts we agree to. Our obligation does not apply to claims arising from your data, your content, your modifications, or use of the platform combined with third-party services not provided by us.
We may suspend or terminate your access to the services with notice if you (a) fail to pay fees when due, (b) breach these Terms or applicable law, (c) engage in conduct we reasonably determine creates legal or reputational risk to Aura AI (including sending unlawful communications), or (d) for any other reason permitted by applicable law. We will use reasonable efforts to give you notice and an opportunity to cure, except where prompt action is required to limit harm.
These Terms are governed by the laws of the State of Washington, excluding its conflict-of-laws rules. The exclusive venue for any dispute that is not subject to arbitration is in the state or federal courts located in Clark County, Washington, and the parties consent to personal jurisdiction in those courts.
Informal resolution first. Before filing any claim, the parties agree to attempt in good faith to resolve the dispute by direct, written communication for at least thirty (30) days.
Arbitration. Any dispute that the parties cannot resolve informally will be resolved by binding arbitration administered by JAMS under its Streamlined Arbitration Rules then in effect, in or near Vancouver, Washington (or virtually, by mutual agreement). The arbitrator's award is final and may be entered as a judgment in any court of competent jurisdiction. Either party may seek temporary injunctive relief in court for breach of confidentiality or infringement of intellectual property without first proceeding to arbitration. Each party waives any right to participate in a class action or collective proceeding.
We may update these Terms from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes affecting active engagements, we will provide reasonable notice (which may include email). Continued use of the website or services after changes take effect constitutes acceptance of the updated Terms.
Aura AI, LLC operates an SMS messaging program. The following terms apply specifically to subscribers who opt in to receive SMS messages from Aura AI. By checking the SMS consent box on our Intelligent Growth Audit form at aura-ai.ai/assessment, you agree to these SMS Program Terms in addition to the general Terms above.
If you opt in, Aura AI will send you SMS messages that may include:
Message frequency: 1–4 messages per week, depending on engagement. Most subscribers receive 2–3 messages total and then no further SMS unless they re-engage.
Text STOP to unsubscribe at any time. You can stop SMS messages from Aura AI at any moment by replying STOP to any message we send. Your opt-out will be processed immediately and you will receive a final confirmation message. After that, you will not receive further marketing SMS from us. You may continue to receive non-marketing transactional messages necessary to deliver a service you have requested, where permitted by applicable law.
For help with the SMS program, reply HELP to any Aura AI message, or contact support at hello@aura-ai.ai. A real person from the Aura AI team will respond.
Message and data rates may apply. Standard messaging rates from your mobile carrier will apply to any SMS messages you send to or receive from Aura AI. Aura AI does not charge a separate fee for the SMS program; however, your wireless carrier may charge for incoming or outgoing text messages depending on your plan. Check with your carrier for details.
Carriers are not liable for delayed or undelivered messages. Wireless carriers are not responsible or liable for delayed, dropped, or undelivered SMS messages, or for messages that fail to send. Aura AI is similarly not liable for any failure, delay, or non-delivery caused by carrier networks, your device, or any other factor outside of Aura AI's direct control.
You must be 18 years of age or older to opt in to SMS communications. By opting in to the Aura AI SMS program you represent and warrant that you are at least 18 years old. We do not knowingly send SMS messages to individuals under 18.
SMS opt-in information, your phone number, and any SMS-related personal data are handled in accordance with our Privacy Policy, including the dedicated §3 (SMS Communications) and §4 (No Sale or Sharing of SMS Opt-In or Phone Data) sections. Aura AI, LLC will never share, sell, rent, or disclose your SMS opt-in information or phone number to any third party or affiliate for marketing purposes.
The SMS program is available on major U.S. wireless carriers. Aura AI is not responsible for messages sent or received outside the United States or on carriers that do not support A2P 10DLC messaging.
Aura AI, LLC
Email: hello@aura-ai.ai
Website: aura-ai.ai